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BACK TO PAST BENEFICARIES BACK TO PAST BENEFICIARIES 2022 CAMPAIGN Founded in 2002 by Kenyan James Musyoka and Marylander Tim Gregory, Kenya Connect began with a vision of empowering rural Kenyan communities through education, originating from a simple Pen Pal program. Today, it impacts 18,000 students and 500 teachers across 62 schools in Machakos. With initiatives like the solar-powered Learning Resource Center, the "Magic School Bus," and the 2022 Library Learning Center, the organization bridges technology, literature, and resources. Complementing these infrastructural advances, Kenya Connect's health and educational programs—ranging from sanitary pads and eye screenings to STEAM classes and global exchanges—embody its commitment to holistic development, always championing local leadership and global connections. During the COVID-19 pandemic, rural Kenya witnessed an alarming spike in teen pregnancies. We funded the creation of Kenya Connect's Girl/Boy Empowerment program to cultivate healthy relationships and avert the impending spiral into maternal and infant poverty resulting from teen pregnancy. LEARN MORE A Note from the Heart: " The backing from the Mothers’ Day Movement has been pivotal in jumpstarting this crucial initiative. We're thrilled to share our journey with you. Check out our specially curated Girl/Boy Empowerment video , an earnest portrayal by a talented Kenyan videographer. Deep gratitude for spotlighting Kenya Connect as your 2022 honoree." - Sharon Runge, Executive Director. PROBLEM EMPOWERING KENYAN GIRLS & BOYS TO CULTIVATE HEALTHY RELATIONSHIPS The Problem During the COVID-19 pandemic, rural Kenya witnessed an alarming spike in teen pregnancies, pushing girls as young as 14 years old into the vicious cycle of poverty. A collision of challenges—school closures, parental job losses, droughts, and more—intensified this crisis. Faced with the lack of essentials like food and menstrual products, girls have been coerced or forced into compromising situations. Misinformation about relationships and sex further deepens this crisis for both girls and boys. Spotlight: Kenya Connect on the Ground Break the cycle. Empower both girls and boys to cultivate healthy relationships and avert the impending spiral into maternal and infant poverty. Solution COMPREHENSIVE APPROACH The Solution Shape a future free from teen pregnancies and sexual violence; light the path for the next generation to step into a brighter, healthier future. Comprehensive Approach: Engage key community stakeholders from child protection officers to media representatives to co-create a sustainable strategy. Empowerment Sessions: Weekly after-school enrichment focusing on topics from sexual education to career planning. Parental Engagement: Workshops to guide discussions on sexual health, alongside support for income-generating activities. Community-Wide Awareness: Harness local radio and WhatsApp to champion the anti-teen pregnancy cause, reaching out to our 62 partner schools. Wings Poa Reusable Sanitary Pads: Distribute locally crafted sanitary pads, ensuring girls' uninterrupted schooling. What We Can Do WHAT WE DID TOGETHER With the funds raised from hundreds of people who joined the Mothers' Day Movement to shift gift-giving on Mother's Day, Kenya Connect helped shape a future free from teen pregnancies and sexual violence; lighting the path for the next generation to step into a brighter, healthier future. Together, We Raised $50,000

Kenya Connect, 2022 OUR WORK Since our journey began in 2011, Mothers' Day Mo vement h as ra ise d $1,000,000, creating ripples of change for women and their families across the globe. Together, with our donors, we have supported each of our beneficiary, fueling them to deliver transformative i mpact, that continues to improve the lives of countless women and their families, and up lifts their communities. Our work is not done yet. Our Story FUNDRAISING IMPACT BE OUR NEXT PARTNER Our mission remains unyielding and our work is not done. We're continuously on the lookout for nonprofit organizations that share our goal to uplift women, children and families worldwide. If your charity is interested in becoming a beneficiary, we've created a brief application process to determine eligibility. We look forward to meeting you. BENEFICIARY APPLICATION OUR CAMPAIGNS The mission and impact of our past campaigns, echo our dedication to empower mothers, their children and their communities. Our partner charities have delivered life-changing impact, and continue to dramatically improved the lives of women and their families in the areas of education, maternal health, clean water, personal safety and food security. 2012 2014 2016 2018 2020 2022 2024 2011 2013 2015 2017 2019 2021 2023 2025 2022 2021-2019 African Education Program Every week, more than 750 children, and women access impactful programs and resources at AEP’s flagship Learning & Leadership Center, in Kafue, Zambia. Participants take advantage of resources and multi-year training in the areas of education, health, entrepreneurship and leadership development, with life-changing results. Learn About the Campaign Saving Mothers Saving Mothers is a global nonprofit committed to ending preventable maternal deaths. In 2023, MDM supported Saving Mothers' work in New York City. Maternal mortality, notably in NYC, reveals stark racial disparities. The mPOWHER Project in NYC provides specialized training and vital tools like the mPOWHER Mom's Kit. Learn About the Campaign Kenya Connect In 2022, Covid-19 caused an alarming spike in teen pregnancies in rural Kenya, worsening poverty. Kenya Connect responded with a program promoting healthier youth relationships. Their efforts spanned after-school activities and parental sexual education, thus driving change throughout their community. Learn About the Campaign DigDeep 30% of Navajo families lack basic water amenities. DigDeep, provides clean running water to families across New Mexico, UT and AZ. Navajo communities face a 67x higher likelihood of water scarcity, DigDeep's Indigenous-led initiative provides water access and restores dignity while pioneering solutions like advanced septic systems, job creation, and the Water is Life Fund. Learn About the Campaign Circle of Health International (COHI) Puerto Rico was devastated by earthquakes and hurricanes, resulting in women and children facing immense health challenges. Circle of Health International (COHI) aligns itself with local, community-based organizations led and powered by women to help women. Learn About the Campaign Edesia Nutrition Amidst the global crisis of malnutrition affecting over 255 million children, Edesia emerged as a beacon of hope. Founded in 2009 by Navyn Salem, Edesia produces lifesaving nutritional products like Plumpy’Nut®, revolutionizing the treatment of child malnutrition. Since 2010, their efforts have reached over 8 million children across 50 countries. Learn About the Campaign We Care Solar Co-founder Dr. Laura Stachel went to Northern Nigeria in 2008 to study ways to lower maternal mortality in state hospitals. She witnessed deplorable conditions in state facilities including sporadic electricity that impaired maternity and surgical care. We Care Solar improves maternal health outcomes in regions without reliable electricity. Learn About the Campaign Nurse Family Partnership NFP addresses the challenges faced by new mothers living below the poverty line, who often grapple with extended issues like addiction, homelessness, or violence. Through the guidance of registered nurses, new mothers receive invaluable support from pregnancy until their child reaches two years of age, a critical time for laying the foundation of health and well-being. Learn About the Campaign Free the Slaves Free the Slaves works across global communities, liberating individuals from bondage and transforming societies where freedom can thrive. Their approach encompasses rescue and recovery, and also focuses on changing the underlying systems that allow slavery to persist. Together, we aimed to bring awareness, support, and change. Learn About the Campaign Clear Water ClearWater was founded in 2007 by American serviceman Captain Ben Sklaver after he served on active duty in Uganda. Ben believed in harnessing the reach of the American military to address humanitarian crises. Something so simple, clean water, means life to the people of Uganda and many parts of the world. Learn About the Campaign Fistula Foundation The Fistula Foundation delivers one-on-one training to surgeons handling increasingly complex cases of fistula. Working directly with local partners providing fistula treatment in Africa and Asia, Fistula Foundation supports surgeons, helping build critical skills that advance fistula treatment and increase the number of qualified surgeons who can provide postpartum repair. Learn About the Campaign Saving Mothers Saving Mothers trains birth attendants to use birth and hemorrhage kits at delivery to reduce the number of deaths during labor. Saving Mothers, led outreach trips to Guatemala, the Dominican Republic and Africa sending volunteers, physician’s assistants, nurses, medical students, residents, fellows, and attending physicians to treat patients. and provide training for local health care providers. Learn About the Campaign SHOFCO In Kibera, Nairobi's poorest area, Kennedy Odede founded SHOFCO to combat extreme poverty and high child mortality. Supported by the Mothers' Day Movement's inaugural campaign, which raised over $135,000, SHOFCO established the Kibera School for Girls, initiating broader community change. This effort illustrates the transformative impact of unified support in vulnerable communities. Learn About the Campaign Be Our Next Beneficiary Our mission remains unyielding and our work is not done. We're continuously on the lookout for nonprofits that share our goals to uplift women, children and families worldwide. If your organization is interested in becoming a beneficiary, we've created a brief application process to determine eligibility. We look forward to meeting you. BENEFICIARY APPLICATION 2018-2016 2015-2014 2011-2013

BACK TO PAST CAMPAIGNS BACK TO PAST CAMPAIGNS 2011 CAMPAIGN In Kibera, Nairobi, marked by extreme poverty and high child mortality, Kennedy Odede responded to the challenges he grew up with by founding SHOFCO (Shining Hope for Communities). Focused on empowering women and children, SHOFCO started with a free school for girls, sparking significant social change. The Mothers' Day Movement's 2011 campaign significantly supported SHOFCO, raising over $135,000 to enhance their educational and community services. This contribution helped build the Kibera School for Girls, the heart of SHOFCO's transformative work, which has since expanded to include more schools and comprehensive community services. Kennedy Odede's vision and the support of the Mothers' Day Movement exemplify the power of collective effort in making a lasting impact. LEARN MORE IN THEIR WORDS “Through the support of the Mothers' Day Movement, we built our beautiful expanded school for girls in Kibera. This is an incredible movement that gives the opportunity for every woman to have an impact. When women come together, the world must listen.” - Kennedy Odede, SHOFCO Founder & CEO THE PROBLEM WHAT WE DID Anchor 1 PROBLEM EDUCATION FOR SOCIAL CHANGE The Problem Kibera, Nairobi is Kenya’s most economically depressed area. 1 in 5 children from Kibera do not live to see their fifth birthday. There are many issues arising from the extreme poverty in this area, lack of adequate clean water, sanitation, education, oppression of community leaders and gender inequality. Kennedy Odede was born and raised in Kibera. Because of the incredible hardship suffered by his family, Odede has dedicated his life to helping women and children in the region. This young visionary founded SHOFCO, an organization that has placed a free school for girls in the community as a portal for large-scale social change. This approach invites both genders to be a part of the solution and builds a community invested in it’s own future with education as the catalyst. Ultimately, this will transform the face of urban poverty while creating tomorrow’s leaders. What We Did WHAT WE DID TOGETHER With the funds raised from hundreds of people who joined the Mothers' Day Movement to shift gift-giving on Mother's Day, SHOFCO rebuilt the Kibera School for Girls, the centerpiece of their programs. SHOFCO also provides holistic community services helping in the areas of health, community empowerment, clean water and sanitation. After MDM introduced Nicolas Kristof to SHOFCO, their success multiplied exponentially. Kristof and WuDunn featured SHOFCO in their 2015 PBS documentary “A Path Appears.” 2,000 Number of Donations $135,000 Together, We Raised

BACK TO PAST CAMPAIGNS BACK TO PAST BENEFICIARIES 2024 CAMPAIGN The African Education Program (AEP) was founded in 2004 by four American high school students with a goal to serve their peers living in communities that were under-resourced and affected by the HIV/AIDS pandemic in Zambia. The founders’ work started by collecting, sorting, and shipping a container of books, computers, school supplies and clothes to community leaders in the town of Kafue. In 2006, AEP worked with the same community leaders and youth from Kafue to open its flagship Learning & Leadership Center. To-date, AEP has empowered thousands of children, youth, and women to take full advantage of their education, achieve economic independence and upward mobility, and give back to their communities to drive cycles of positive change. The Problem Population Almost half of Zambians live in extreme poverty and 66% of Zambia's population is under the age of 25. 59.4% of children live in poor households. With one of the highest child marriage rates in the world, 30% of girls will become pregnant before the age of 18. Education The number of children passing 9th and 12th Grade exams are only 55.3% and 64.8% respectively. Only 5% and 2% of 15-year-old students meet minimum proficiency levels in reading and math respectively. Transition rates from primary to secondary school remain low at 67.5% mainly due to the lack of schools to accommodate graduates. Special Education Children with special needs in Zambia are incredibly marginalized. They face the greatest development challenges due to stigma and limited resources. They have little or no access to the critical care, facilities, and support that they need to thrive. Most of them will never access a school room during their lifetime. Health Malnutrition continues to be an underlying cause of children’s deaths with little change over the last few decades; 35% of children are considered stunted. Zambia’s general population has an estimated HIV prevalence of 11.1%, with women carrying a higher burden at 14.2%. Health issues are worse in rural areas and among the poor. Solution Solution Every week, over 750 children, youth, and women access highly impactful programs and resources at AEP’s flagship Learning & Leadership Center, named Amos Youth Centre, in Kafue, Zambia. Many of their program participants take advantage of resources and training at the Center three to five times per week over the course of 10+ years, with life-changing results. Since the Center first opened its doors, AEP has partnered with local leaders and youth to develop, grow, and refine our Learning & Leadership Center model. Today, the Center is run almost entirely by alumni who returned to spearhead the Center’s programs after pursuing higher education. This is a true testament to the positive impact of their work, as well as the sustainable ripple effect of their programs, as these alumni become the leaders at the forefront of transforming their communities. Flagship Learning & Leadership Center Inclusive Learning & Education Read for Rose Special Education Program, Young Learners Program, High School Tutoring Program, College Prep Program, College Scholarship Fund Health & Wellbeing Reproductive Health Access Initiative (includes HIV/AIDS awareness), Menstrual Health Program, Mental Health & Counseling Program, Nutrition & Food Security Program (includes Daily Meals and Community Garden Project) Leadership & Community Development Entrepreneurship & Financial Literacy Program (includes Women’s Business Training, Youth Entrepreneurship Lessons, Young Learners Financial Literacy) Leadership development, women’s empowerment and girls’ agency, mentoring, community service and gender equity are woven throughout all of the holistic programs. What can we do WHAT CAN WE DO Support Mothers' Day Movement and African Education Program to build and grow community-led organizations for sustainable transformation. $50 Provide one year of play-based learning for a child in the Young Learner Program with a focus on literacy, math, science, art and team building. $100 Provide 500 meals to children so that they can dream big, reach their full potential, and become the change makers their communities deserve. $150 Provide accesses for one woman to the Women's Business Training program so she can learn how to start or grow a business and achieve financial stability. Honor your mother by aiding another. Donate this Mother's Day, and we'll send a card on your behalf. DONATE TODAY

BACK TO PAST CAMPAIGNS BACK TO PAST BENEFICIARIES 2015 CAMPAIGN In 2015, the Mothers' Day Movement proudly partnered with Free the Slaves, an inspiring nonprofit dedicated to eradicating modern-day slavery. Free the Slaves works tirelessly across global communities, liberating individuals from bondage and transforming societies into places where freedom can thrive. T heir app roach encompasses not just rescue and recovery, but also focuses on changing the underlying systems that allow slavery to persist. This partnership aligned with our commitment to empowering vulnerable individuals, particularly women and children, who are often disproportionately affected by slavery. Together, we aimed to bring awareness, support, and change, contributing to Free the Slaves' vital mission of creating a world free of slavery. LEARN MORE IN THEIR WORDS "The funds raised from the Mothers' Day Movement campaign provided crucial support for Free the Slaves' programs aimed to free people and help entire communities stay free through activities such as education and community savings programs. From children trappe d in domestic servitude in Haiti and Nepal to children forced to fish in Ghana, there is no better gift to mothers than returning their children to them. MDM's funds made these reunions possible." PROBLEM ENDING PRESENT DAY SLAVERY The Problem Modern slavery is a result of social, cultural, and political conditions that make people vulnerable. Poverty, war and conflict, migration, lack of access to basic human rights, and many other related factors create conditions where the powerful have the opportunity to oppress and exploit the weak. To end slavery, those most vulnerable to slavery must have the knowledge and resources they need to protect themselves and their communities. Tens of millions of people across the globe live in slavery today. Estimates indicate that over 50% are women and girls; over 25% are children. Instead of school, children are forced to work in dangerous, life threatening conditions. Instead of the promises they were made for a better life, women are lied to and abused. The horrific conditions under which women and children live in slavery defy hyperbole; they are all too real. Deepa's Story At the age of 13, Deepa was trafficked into sexual exploitation by her own family. She was taken away to a house where she was forced to have sex with men who were brought there. The trafficker kept her locked up alone for a year before Deepa’s brother found out and went to the police. The police refused to take action until her brother, with the help of a Free The Slaves partner agency, compelled the police to organize a raid of the premises. Her captors were arrested and prosecuted. After having been freed from her slavers, Deepa had no safe shelter. She stayed with a family that works for a partner of Free The Slaves while she recovered. Soon she completed her fifth grade education. She was committed to helping other families affected by slavery. Deepa now serves to protect other young women who have been liberated from sexual exploitation as the house-mother of the Punarnawa Ashram, a safe shelter for survivors of slavery. At the Ashram, young women receive the care and concern they need to reestablish their lives. “I have a feeling of my own power that I can give here,” she says about her time at Punarnawa Ashram. Vocational training at the ashram Photo: FTS / FitzPatrick Solution Ashram Coordinator Amita Gaur | Photo: FTS / FitzPatrickPhoto: FTS / FitzPatrick PROVIDING A SAFE HOME The Solution We were able to raise much needed money to support the Punarnawa Ashram, a safe home in the state of Bihar, Northern India, one of the poorest in the world. The Ashram provides safe shelter and support for the survivors of slavery leading to reintegration in their own homes, either back in their home village or in another location they choose. Some of the residents of the Ashram are as young as 8 years old. The young women are given counseling, literacy lessons and trade skills. What We Did WHAT WE DID TOGETHER Right before Mother's Day, the exterior wall surrounding the Ashram was destroyed in a storm. With the funds raised from hundreds of people who joined the Mothers' Day Movement to shift gift-giving on Mother's Day, Free the Slaves focused some of the funds to rebuild that wall to provide extra security from harassment and intruders looking to enslave the women. Funds were also directed to staff, school supplies, meals, clothing, counseling and basic education f or the young women so they can enter a vocation or start a business of their own. 356 Number of Donations $50,000 Together, We Raised

BACK TO PAST CAMPAIGNS BACK TO PAST BENEFICIARIES 2023 CAMPAIGN Saving Mothers is a global nonprofit dedicated to eradicating preventable maternal deaths and birth-related complications among marginalized women. More broadly, they envision a world where every woman – regardless of ethnicity or socioeconomic status – has access to quality reproductive healthcare services, and receives proper medical attention for complications of pregnancy and childbirth. Tragically, maternal mortality is increasing in the United States. New York City has seen sharp racial disparities in maternal mortality rates. Black women are 9 times more likely to face pregnancy-related deaths compared to non-Hispanic white women. Building on their extensive experience in the developing world, Saving Mothers developed a program to serve minority women in NYC. Our campaign funded birthing kits, education and self-advocacy training. LEARN MORE PROBLEM ERADICATING PREVENTABLE MATERNAL The Problem Over 300,000 women die annually from preventable pregnancy-related causes. Despite global advances, the U.S. is witnessing rising maternal mortality rates Key Challenges Developing nations: Inadequate training, insufficient supplies, distance to healthcare, and cultural biases. In the United States: Lack of proper prenatal care and systemic racism affecting women of color. Spotlight: Maternal Mortality in New York NYC sees sharp racial disparities in maternal mortality rates. Black women are 9 times more likely to face pregnancy-related deaths compared to non-Hispanic white women. The question remains : Why in 2023? Solution INNOVATIVE APPROACHES The Solution Saving Mothers brings unique solutions informed by their global experience. Recognizing the role of Community Health Workers (CHWs) and the need to combat systemic biases, the initiatives offer: Training to identify and treat pregnancy complications. Hospital System Interventions A dual-tracked program for women of color and their CHWs. Training : For CHWs, emphasizing patient communication. Mom’s Kit: An essential kit for expecting mothers, facilitating health monitoring and provider communication. mPOWHER Project Wht can we do WHAT WE DID TOGETHER With the funds raised from hundreds of people who joined Mothers' Day Movement to shift gift-giving on Mother's Day, Saving Mothers was able expand their goal to eradicate to preventable maternal deaths due to simple complications, breakdown in communication, unsanitary conditions or systemic bias in healthcare. Together, We Raised $45,000

BACK TO PAST CAMPAIGNS BACK TO PAST BENEFICIARIES 2019 CAMPAIGN In 2019, the Mothers' Day Movement passionately rallied to support Edesia's groundbreaking mission to combat childhood malnutrition worldwide. As we go about our daily lives, over 255 million young children suffer from some form of malnutrition . About 55 million of those children have acute malnutrition, a dangerous medical condition requiring interventions beyond what diets in poor developing countries provide. Edesia produces a Ready-to-Use Therapeutic Food (RUTF) called Plumpy’Nut®, a lifesaving peanut butter-based paste that can rehabilitate a severely malnourished child under 5 in just 8 weeks. Our campaign raised over $100,000 allowing us to fill a container with 1,000 boxes of Plumpy’Nut® and save around 1,000 severely malnourished children. LEARN MORE IN THEIR OWN WORDS “I was overwhelmed with emotion when we saw over $100K of donations flow in through the Mothers' Day Movement campaign. These shipments of Plumpy'Nut are going to transform the lives of thousands of malnourished children because so many came together to give the gift of life instead of the usual flowers and Hallmark cards.” - Navyn Salem, Founder PROBLEM ADDRESSING ACUTE MALNUTRITION The Problem Every 11 seconds a child dies from severe malnutrition. Few hear about it in the mainstream media, unless a famine is declared and hits the ever-changing news cycle. Malnutrition relates to hunger but is more a result of a lack of essential nutrients in the daily diet. Growing children need to consume about 40 unique vitamins and minerals with every meal to develop into their full potential. The lack of dietary diversity, rooted in poverty, conflict, and/or natural disaster, dooms a large swath of the world's children to a life of limited cognitive and physical development, leading to bleak and often miserable outcomes in all areas of life. The hope of a bright and prosperous world for everyone, therefore, depends on more healthy and vibrant children everywhere. Solution MORE THAN A FACTORY The Solution Imagine a world where every child is well nourished. 1. The Challenge & Innovation The Pre-Edesia Era: Prior to the 1990s, addressing child malnutrition effectively was nearly impossible. Breakthrough Solution: Nutriset's introduction of Plumpy’Nut®, a portable, fortified peanut paste requiring no refrigeration or water, revolutionized malnutrition treatment. 2. Edesia's Founding Journey Navyn Salem's Vision: Moved by malnutrition's impact in Tanzania and beyond, Navyn Salem, a mother from New England, founded Edesia in 2009. Partnership with Nutriset: Despite no background in manufacturing, Salem partnered with Nutriset to establish Edesia as a nonprofit social enterprise. 3. Impact & Outreach Manufacturing Li fesavers: Edesia’s Rhode Island factory, led by CEO Navyn Salem, produ ces a range of Ready to Use Foods (RUFs). Global Reach: In collaboration with community health networks, these RUFs, including Plumpy’Nut®, have reached over 8 million children in 50 countries since 2010. 4. Continuing the Mission Ongoing Efforts: Edesia remains committed to its mission, continuously working to reach more children and further combat global malnutrition. THE PROOF Sanaica — Sanaica from Haiti is just one example of millions of what life after Plumpy’Nut looks like for a severely malnourished child. After Sanaica’s mother died of tuberculosis, her father didn’t know how to care for her. She got so sick, her desperate father took her to a community health clinic, where she was diagnosed with severe acute malnutrition, a life threatening medical condition. She received the gift of lifesaving Plumpy’Nut for free and as a result recovered her life and good health very quickly. What We Can Do WHAT WE DID TOGETHER With the funds raised from hundreds of people who joined the Mothers' Day Movement to shift gift-giving on Mother's Day, Edesia managed to fill a container with 1,000 boxes of Plumpy’Nut, reaching and saving 1,000 severely malnourished children. Together, we made a significant impact on childhood malnutrition in honor of our mothers, sisters, aunts, and friends. Together, We Raised $105,000 Children Saved 1,000

BACK TO PAST CAMPAIGNS BACK TO PAST BENEFICIARIES 2020 CAMPAIGN Circle of Health International (COHI) is an organization dedicated to supporting women and their communities during crises and disasters. Their focus lies in ensuring access to quality reproductive, maternal, and newborn care. By addressing these critical healthcare needs, they aim to provide essential support and services in challenging situations, highlighting the vital importance of specialized care for women and newborns in times of crisis. Our campaign focused on their critical work in Puerto Rico due to COVID and a series of natural disasters that devastated the island. LEARN MORE PROBLEM DEVASTATION IN PUERTO RICO The Problem Puerto Rico was devastated by earthquakes and hurricanes resulting in women and children facing immense health challenges. Circle of Health International (COHI) aligns itself with local, community-based organizations led and powered by women to help women. Solution ON THE GROUND ASSISTANCE The Solution COHI’s response to Puerto Rico’s natural disasters has been to work directly with local midwives, nurses, and physicians to provide medicine, care and supplies. COHI helps offset transportation and relocation costs for expectant mothers and families with newborns, and repairs local birth and maternity centers. COHI has served over 5,000 women and children and provided 50,000 pounds of essential medicines and supplies, but the dangers continue for vulnerable mothers and babies. What We Can Do WHAT WE DID TOGETHER With the funds raised from hundreds of people who joined Mothers' Day Movement to shift gift-giving on Mother's Day, COHI improved maternal outcomes for women and their babies during such a difficult time in Puerto Rico. Together, We Raised $35,000

BACK TO PAST CAMPAIGNS BACK TO PAST BENEFICIARIES 2017 CAMPAIGN In 2017, the Mothers' Day Movement embraced a cause that resonates deeply with our ethos – supporting the Nurse-Family Partnership (NFP), an organization dedicated to t ransforming the lives of vulnerable first-time mothers and their babies in the United States. NFP addresses the challenges faced by mothers living below the poverty line, who often grapple with issues like addiction, homelessness, or violence, alongside the trials of new motherhood. Through the guidance of registered nurses, these mothers receive invaluable support from pregnancy until their child reaches two years of age, a critical time for laying the foundation of health and well-being. NFP's impact is significant, leading to reductions in child abuse, neglect, and maternal arrests, as well as improvements in children's development. This program represents not just a compassionate gesture but a wise investment in the future of our communities. Our campaign for NFP aimed to extend their reach, supporting more families in need and amplifying their positive impact across communities. LEARN MORE IN THEIR WORDS “If communities are truly interested in making sound investments that will yield high public and private gains in both the long and short run, they would fare far better by investing in evidence-based, early child development initiatives like Nurse-Family Part nership than in professional sports stadiums or office towers.” - Rob Grunewald Associate Economist, Federal Reserve Bank of Minneapolis *US Census Bureau, American Community Survey (2014), Retrieved July 2016 from Kids Count Data Center website, http://datacenter.kidscount.org PROBLEM EMPOWERING NEW MOTHERS The Problem Nurse-Family Partnership (NFP) helps transform the lives of vulnerable first-time moms and their babies by giving mothers valuable knowledge and support throughout pregnancy and until their babies reach two years of age. The first two years of life are when the seeds of change are fostered. Key health and development interventions during this window have been shown to have a dramatic impact on lifetime health and well-being. Through ongoing home visits from registered nurses, low-income, first-time moms receive the care and support they need to have a healthy pregnancy, provide responsible and competent care for their children, and become more economically self-sufficient. There are currently 32,000 families enrolled across 42 US states, six tribal nations and the US Virgin Islands. NFP has 1,859 Nurse Home Visitors working to form a much-needed, trusted relationship with first-time moms—instilling confidence and empowering them to achieve a better life for their children, and themselves. An evaluation conducted by economist Ted Miller, and published in the Journal of Prevention Science in 2015, found that every $1 invested in Nurse-Family Partnership can yield up to $5.70 in cost savings due to the positive impacts of the program, including fewer pre-term births, greater economic self-sufficiency, and less interaction with the criminal justice system. Solution INCREASING CAPACITY The Solution We worked with NFP to increase reach to eligible families in need beyond the 2-3% NFP was currently at capacity to help. The cost of the NFP program varies depending on the location. For example, for 1,000 days of NFP nurse services in South Carolina, the cost is estimated at $6,000 per family, compared to $9,600 per family in New York City. But the cost seems negligible when you consider that a small investment in the lives of these families today reduces the future burden to the community. Just take a look at the staggering statistics. Nurse Family Partnership effects a: 48% reduction in child abuse and neglect 59% redu ction in arrests among children at age 15 72% fewer convictions of mothers 56% reduction in emergency room visits for accidents and poisonings 67% reduction in behavioral and intellectual problems at child age six What We Did WHAT WE DID TOGETHER With the funds raised from hundreds of people who joined the Mothers' Day Movement to shift gift-giving on Mother's Day, Nurse Family Partnership was able to transform the lives of hundreds of vulnerable first-time moms and their babies by giving mothers valuable knowledge and support throughout pregnancy and until their babies reach two years of age. 279 Number of Donations $68,000 Together, We Raised

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Support Mothers' Day Movement and Family Promise to prevent and end homelessness for families with children and help them achieve sustainable independence.​ BACK TO PAST CAMPAIGNS 2025 BENEFICIARY 2025 CAMPAIGN Family Promise is the nation’s foremost organization addressing the crisis of family homelessness. They take on the full range of issues that can lead to a housing crisis, offering programs and services that include homelessness prevention, emergency shelter, housing solutions, and stabilization. Last year, Family Promise served nearly 65,000 families, more than half of which were headed by single mothers. Working with Family Promise, these families are able to build essential skills, access critical resources, and achieve lasting independence — giving children renewed hope for the future and the promise of a stable home. DONATE NOW PROBLEM PREVENT & END HOMELESSNESS FOR FAMILIES The Problem Homelessness is a complex problem. Housing alone won’t solve family homelessness. It’s a crisis that requires an integrated approach that addresses all the issues that can lead to the loss of a home. Every year, 2.5 million children in this country experience homelessness. These children are at a much greater risk for academic failure and health crises. They are also more likely to experience homelessness in adulthood. WHAT THEY DO Family Promise prevents and ends homelessness for families with children and helps them achieve lasting independence through a community-based response. HOW THEY DO IT Family Promise delivers innovative solutions for family homelessness including prevention, shelter, housing, and stabilization services. Family Promise has served more than 1 million family members since its founding 37 years ago. WHY THEY DO IT There is a severe shortage of affordable housing in the United States, exacerbated by rising rents and stagnant wages. With little or no safety net, one unforeseen expense or emergency can lead to family homelessness. Family Promise envisions a nation where every family has a home, a livelihood, and the chance to build a better future. Wht can we do WHAT WE CAN DO TOGETHER Support Mothers' Day Movement and Family Promise to prevent and end homelessness for families with children and help them achieve sustainable independence. $50 Provide one week of meals for a family in a shelter $100 Cover the costs of a working parent’s commute for one month $200 Provide a child with necessary uniforms and supplies for the school year $1,000 Cover the security deposit when a family moves into a home of their own Honor your mother by aiding another. Donate this Mother's Day, and we'll send a card on your behalf. DONATE TODAY

JOIN MOTHERS' DAY MOVEMENT OUR WORK The power of collective action creates positive change in the world. We work to support non-profit organizations that empower women and mothers around the globe. Our continuing projects focus on maternal health, education, safety, wellness and economic empowerment in different parts of the world. Empowering Education and Leadership At the forefront of societal transformation, we champion the power of knowledge and leadership. Through our campaigns, we have partnered with organizations like Shining Hope for Communities that builds paths for female leadership and Kenya Connect that fuels the dreams of students and teachers. Our collaborations showcase the spectrum of our commitment - from grassroots mobilizations to global educational programs. Strengthening Health and Well-being Health is the cornerstone of thriving communities. We partner with charities that cater to varying health needs of women and their families, and address atrocities like food insecurity. From the life-saving measures of Saving Mothers to the technological innovation of We Care Solar , and the nutritional interventions by Edeseia Nutrition , our partners emphasize diverse strategies to improve health and access to healthcare. Each collaboration underscores a facet of our vision, from surgical interventions, technological innovations, and parental support. Building Resilient Communities Sustainability and resilience form the backbone of thriving communities. We have supported work that fosters environmental, social and economic stability. In partnership with dynamic organizations like Clearwater Lifeline Fund, Free the Slaves, and Dig Deep , we have supported partners creating a world to bring communities closer to environmental, social, and economic stability. Through our collaborations we've committed to solutions that balance people's immediate needs with long-term sustainable solutions. 4 WAYS TO JOIN THE MOVEMENT Follow us on Social Sign Up for our Newsletter Become and Ambassador Donate today BECOME AN AMBASSADOR While the idea for Mothers’ Day Movement stems from a small group of women, it takes many people and lots of hard work to make it impactful. We invite you to join us in helping make Mother's Day meaningful for more families. MDM Ambassadors are motivated individuals, and caring supporters who help cultivate and expand the Movement. Ambassadors engage their friends, family, colleagues, customers, club members and neighbors to be part of Mothers’ Day Movement. Your role is critical to help expand awareness of mothers in need, and specifically support our yearly campaign. We welcome you to join us. Make a Difference I will share MDM's mission with friends & family I would like to volunteer with MDM I will host an event prior to Mother's Day All of the above. Welcome! SUBMIT APPLICATION