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Mothers' Day Movement was founded by a small group of women who believe in making a difference for women and their families around the globe. Each year we support one nonprofit organizaton through a fund raising campaign. 100% of donations go to the chosen charity. Our goal is to shift the priorities of giving for Mother's Day. From Flowers to Empower. Shift Your Gift. Change a Life this Mother's Day. Mothers' Day Movement (MDM) was founded by a small group of women who believe in making a difference for women and their families around the globe. Each year we support one nonprofit through a funding campaign. 100% of donations go to the chosen charity. Our goal is to shift the priorities of giving for Mother's Day. Donate Now OUR STORY Back in 2011, when we learned of the $14 billion spent in the United States on Mother's Day—on things like flowers and cards—we thought there should be a movement, a Mothers’ Day Movement (MDM). Today that number exceeds $35.7 billion . Join us to move the funds to mothers and their families who need it around the globe and right here at home. Each year, MDM selects one 501c3 charity focused on the needs of women and children. Join the movement. LEARN MORE 2026 Beneficiary: Trickle Up Over 700 million people live in extreme poverty in the world today, defined by the World Bank as those living on $2.15/day or less. Trickle Up’s mission is to partner with women in extreme poverty to build economic opportunity and drive inclusion. Trickle Up works with women and highly vulnerable populations to forge resilient pathways out of poverty through microenterprises and sustainable livelihoods. Trickle Up drives large-scale change by partnering with local organizations, global institutions, and local governments, helping them adopt and adapt evidence-based, proven programming. Since 1979, Trickle Up has reached 2.3 million people through partnering with 465,000 women. Trickle Up has active projects in Colombia, Guatemala, Mexico, and India, and teams based in India, Mexico, and the U.S. Their goal is to reach 5 million people by 2030 by partnering with a total of 1 million women participants living in extreme poverty. LEARN MORE OUR INSPIRATION "It's time to move the apostrophe so that it becomes not just Mother's Day honoring a single mother but Mothers' Day , an occasion to try and help mothers around the globe as well." -Nicholas Kristof, The New York Times MEET THE TEAM 1 + Million funds raised since 2011 100% of your donation reaches our beneficiaries 15 successful campaigns to date 1 day to make an impact for mothers around the world PAST BENEFICIARIES SEE ALL CAMPAIGNS Nominate Your Nonprofit We're continuously on the lookout for nonprofits that share our mission to uplift mothers, their families and their communities worldwide. If your organization is interested in becoming a Mothers' Day Movement beneficiary or to learn more, nominate your program to determine your eligibility. NOMINATE TODAY Contact Us

BACK TO PAST CAMPAIGNS 2026 CAMPAIGN Trickle Up: For a world free from extreme poverty. Extreme poverty isn't just about a lack of income — it's about being locked out of opportunity at every turn. Women living in extreme poverty face barrier after barrier: no access to banks or financial services, few ways to earn a stable income, and deeply rooted inequality that limits their ability to make basic decisions for themselves and their families. These challenges feed off each other, making it incredibly hard to get ahead without real, sustained support. And when mothers are held back, the effects ripple through their children, their households, and their entire communities. That's where Trickle Up comes in. Trickle Up’s Graduation Approach tackles these barriers head-on, walking alongside women through a structured program that combines seed capital to start a small business, skills training, one-on-one coaching, and connections to savings groups and social services — all delivered through local partners who are already trusted in the community. It's not a handout; it's a pathway. And it works: independent studies, including randomized controlled trials, have shown that women who complete the program see real, lasting gains in income, food security, savings, and confidence in their own decision-making. When women have what they need to thrive, their families and communities change for the better. DONATE NOW PROBLEM WOMEN FORGING PATHWAYS OUT OF POVERTY The Problem One in twelve people live in extreme poverty. It’s a cycle that’s hard to break. But when women thrive the whole community benefits. That’s why Trickle Up partners with women in extreme poverty. They invest in them and the structures they need to succeed. With training and mentoring, these women build sustainable livelihoods and transform their futures. Women are powerful agents of change. THE GOAL To reach 5 million people. When we target women as primary members of their households, we know they’ll reinvest in their families, communities and futures. For each woman with whom we partner, we positively impact five more people in the community. THE VISION A world free from extreme poverty HOW IT'S DONE We partner with women in extreme poverty to build economic opportunity and drive inclusion. Solution What We Did WHAT WE CAN DO TOGETHER Support Mothers' Day Movement and Trickle Up to provide seed capital, grants and business training for women to build sustainable livelihoods and transform their futures. $50 Provides a woman with goat milk for production and breeding, creating sustainable income $100 Provides a woman with a smartphone loaded with business apps, market price tools, and agricultural training video $250 Provides a woman with seed capital, farming tools, seeds, and supplies to launch a vegetable-selling business at her local market $1,000 Provides a woman with a sewing machine, and fabric to start a tailoring business, plus coaching to build her customer base Honor your mother by supporting another. Donate this Mother's Day and you can send personalized cards to the women you love. DONATE TODAY

BACK TO PAST CAMPAIGNS BACK TO PAST BENEFICIARIES 2024 CAMPAIGN The African Education Program (AEP) was founded in 2004 by four American high school students with a goal to serve their peers living in communities that were under-resourced and affected by the HIV/AIDS pandemic in Zambia. The founders’ work started by collecting, sorting, and shipping a container of books, computers, school supplies and clothes to community leaders in the town of Kafue. In 2006, AEP worked with the same community leaders and youth from Kafue to open its flagship Learning & Leadership Center. To-date, AEP has empowered thousands of children, youth, and women to take full advantage of their education, achieve economic independence and upward mobility, and give back to their communities to drive cycles of positive change. The Problem Population Almost half of Zambians live in extreme poverty and 66% of Zambia's population is under the age of 25. 59.4% of children live in poor households. With one of the highest child marriage rates in the world, 30% of girls will become pregnant before the age of 18. Education The number of children passing 9th and 12th Grade exams are only 55.3% and 64.8% respectively. Only 5% and 2% of 15-year-old students meet minimum proficiency levels in reading and math respectively. Transition rates from primary to secondary school remain low at 67.5% mainly due to the lack of schools to accommodate graduates. Special Education Children with special needs in Zambia are incredibly marginalized. They face the greatest development challenges due to stigma and limited resources. They have little or no access to the critical care, facilities, and support that they need to thrive. Most of them will never access a school room during their lifetime. Health Malnutrition continues to be an underlying cause of children’s deaths with little change over the last few decades; 35% of children are considered stunted. Zambia’s general population has an estimated HIV prevalence of 11.1%, with women carrying a higher burden at 14.2%. Health issues are worse in rural areas and among the poor. Solution Solution Every week, over 750 children, youth, and women access highly impactful programs and resources at AEP’s flagship Learning & Leadership Center, named Amos Youth Centre, in Kafue, Zambia. Many of their program participants take advantage of resources and training at the Center three to five times per week over the course of 10+ years, with life-changing results. Since the Center first opened its doors, AEP has partnered with local leaders and youth to develop, grow, and refine our Learning & Leadership Center model. Today, the Center is run almost entirely by alumni who returned to spearhead the Center’s programs after pursuing higher education. This is a true testament to the positive impact of their work, as well as the sustainable ripple effect of their programs, as these alumni become the leaders at the forefront of transforming their communities. Flagship Learning & Leadership Center Inclusive Learning & Education Read for Rose Special Education Program, Young Learners Program, High School Tutoring Program, College Prep Program, College Scholarship Fund Health & Wellbeing Reproductive Health Access Initiative (includes HIV/AIDS awareness), Menstrual Health Program, Mental Health & Counseling Program, Nutrition & Food Security Program (includes Daily Meals and Community Garden Project) Leadership & Community Development Entrepreneurship & Financial Literacy Program (includes Women’s Business Training, Youth Entrepreneurship Lessons, Young Learners Financial Literacy) Leadership development, women’s empowerment and girls’ agency, mentoring, community service and gender equity are woven throughout all of the holistic programs. What can we do WHAT CAN WE DO Support Mothers' Day Movement and African Education Program to build and grow community-led organizations for sustainable transformation. $50 Provide one year of play-based learning for a child in the Young Learner Program with a focus on literacy, math, science, art and team building. $100 Provide 500 meals to children so that they can dream big, reach their full potential, and become the change makers their communities deserve. $150 Provide accesses for one woman to the Women's Business Training program so she can learn how to start or grow a business and achieve financial stability. Honor your mother by aiding another. Donate this Mother's Day, and we'll send a card on your behalf. DONATE TODAY

BACK TO PAST CAMPAIGNS BACK TO PAST BENEFICIARIES 2024 CAMPAIGN The African Education Program (AEP) was founded in 2004 by four American high school students with a goal to serve their peers living in communities that were under-resourced and affected by the HIV/AIDS pandemic in Zambia. The founders’ work started by collecting, sorting, and shipping a container of books, computers, school supplies and clothes to community leaders in the town of Kafue. In 2006, AEP worked with the same community leaders and youth from Kafue to open its flagship Learning & Leadership Center. To-date, AEP has empowered thousands of children, youth, and women to take full advantage of their education, achieve economic independence and upward mobility, and give back to their communities to drive cycles of positive change. The Problem Population Almost half of Zambians live in extreme poverty and 66% of Zambia's population is under the age of 25. 59.4% of children live in poor households. With one of the highest child marriage rates in the world, 30% of girls will become pregnant before the age of 18. Education The number of children passing 9th and 12th Grade exams are only 55.3% and 64.8% respectively. Only 5% and 2% of 15-year-old students meet minimum proficiency levels in reading and math respectively. Transition rates from primary to secondary school remain low at 67.5% mainly due to the lack of schools to accommodate graduates. Special Education Children with special needs in Zambia are incredibly marginalized. They face the greatest development challenges due to stigma and limited resources. They have little or no access to the critical care, facilities, and support that they need to thrive. Most of them will never access a school room during their lifetime. Health Malnutrition continues to be an underlying cause of children’s deaths with little change over the last few decades; 35% of children are considered stunted. Zambia’s general population has an estimated HIV prevalence of 11.1%, with women carrying a higher burden at 14.2%. Health issues are worse in rural areas and among the poor. Solution Solution Every week, over 750 children, youth, and women access highly impactful programs and resources at AEP’s flagship Learning & Leadership Center, named Amos Youth Centre, in Kafue, Zambia. Many of their program participants take advantage of resources and training at the Center three to five times per week over the course of 10+ years, with life-changing results. Since the Center first opened its doors, AEP has partnered with local leaders and youth to develop, grow, and refine our Learning & Leadership Center model. Today, the Center is run almost entirely by alumni who returned to spearhead the Center’s programs after pursuing higher education. This is a true testament to the positive impact of their work, as well as the sustainable ripple effect of their programs, as these alumni become the leaders at the forefront of transforming their communities. Flagship Learning & Leadership Center Inclusive Learning & Education Read for Rose Special Education Program, Young Learners Program, High School Tutoring Program, College Prep Program, College Scholarship Fund Health & Wellbeing Reproductive Health Access Initiative (includes HIV/AIDS awareness), Menstrual Health Program, Mental Health & Counseling Program, Nutrition & Food Security Program (includes Daily Meals and Community Garden Project) Leadership & Community Development Entrepreneurship & Financial Literacy Program (includes Women’s Business Training, Youth Entrepreneurship Lessons, Young Learners Financial Literacy) Leadership development, women’s empowerment and girls’ agency, mentoring, community service and gender equity are woven throughout all of the holistic programs. What can we do WHAT CAN WE DO Support Mothers' Day Movement and African Education Program to build and grow community-led organizations for sustainable transformation. $50 Provide one year of play-based learning for a child in the Young Learner Program with a focus on literacy, math, science, art and team building. $100 Provide 500 meals to children so that they can dream big, reach their full potential, and become the change makers their communities deserve. $150 Provide accesses for one woman to the Women's Business Training program so she can learn how to start or grow a business and achieve financial stability. Honor your mother by aiding another. Donate this Mother's Day, and we'll send a card on your behalf. DONATE TODAY

BACK TO PAST CAMPAIGNS BACK TO PAST BENEFICIARIES 2024 CAMPAIGN The African Education Program (AEP) was founded in 2004 by four American high school students with a goal to serve their peers living in communities that were under-resourced and affected by the HIV/AIDS pandemic in Zambia. The founders’ work started by collecting, sorting, and shipping a container of books, computers, school supplies and clothes to community leaders in the town of Kafue. In 2006, AEP worked with the same community leaders and youth from Kafue to open its flagship Learning & Leadership Center. To-date, AEP has empowered thousands of children, youth, and women to take full advantage of their education, achieve economic independence and upward mobility, and give back to their communities to drive cycles of positive change. The Problem Population Almost half of Zambians live in extreme poverty and 66% of Zambia's population is under the age of 25. 59.4% of children live in poor households. With one of the highest child marriage rates in the world, 30% of girls will become pregnant before the age of 18. Education The number of children passing 9th and 12th Grade exams are only 55.3% and 64.8% respectively. Only 5% and 2% of 15-year-old students meet minimum proficiency levels in reading and math respectively. Transition rates from primary to secondary school remain low at 67.5% mainly due to the lack of schools to accommodate graduates. Special Education Children with special needs in Zambia are incredibly marginalized. They face the greatest development challenges due to stigma and limited resources. They have little or no access to the critical care, facilities, and support that they need to thrive. Most of them will never access a school room during their lifetime. Health Malnutrition continues to be an underlying cause of children’s deaths with little change over the last few decades; 35% of children are considered stunted. Zambia’s general population has an estimated HIV prevalence of 11.1%, with women carrying a higher burden at 14.2%. Health issues are worse in rural areas and among the poor. Solution Solution Every week, over 750 children, youth, and women access highly impactful programs and resources at AEP’s flagship Learning & Leadership Center, named Amos Youth Centre, in Kafue, Zambia. Many of their program participants take advantage of resources and training at the Center three to five times per week over the course of 10+ years, with life-changing results. Since the Center first opened its doors, AEP has partnered with local leaders and youth to develop, grow, and refine our Learning & Leadership Center model. Today, the Center is run almost entirely by alumni who returned to spearhead the Center’s programs after pursuing higher education. This is a true testament to the positive impact of their work, as well as the sustainable ripple effect of their programs, as these alumni become the leaders at the forefront of transforming their communities. Flagship Learning & Leadership Center Inclusive Learning & Education Read for Rose Special Education Program, Young Learners Program, High School Tutoring Program, College Prep Program, College Scholarship Fund Health & Wellbeing Reproductive Health Access Initiative (includes HIV/AIDS awareness), Menstrual Health Program, Mental Health & Counseling Program, Nutrition & Food Security Program (includes Daily Meals and Community Garden Project) Leadership & Community Development Entrepreneurship & Financial Literacy Program (includes Women’s Business Training, Youth Entrepreneurship Lessons, Young Learners Financial Literacy) Leadership development, women’s empowerment and girls’ agency, mentoring, community service and gender equity are woven throughout all of the holistic programs. What can we do WHAT CAN WE DO Support Mothers' Day Movement and African Education Program to build and grow community-led organizations for sustainable transformation. $50 Provide one year of play-based learning for a child in the Young Learner Program with a focus on literacy, math, science, art and team building. $100 Provide 500 meals to children so that they can dream big, reach their full potential, and become the change makers their communities deserve. $150 Provide accesses for one woman to the Women's Business Training program so she can learn how to start or grow a business and achieve financial stability. Honor your mother by aiding another. Donate this Mother's Day, and we'll send a card on your behalf. DONATE TODAY

BACK TO PAST CAMPAIGNS BACK TO PAST BENEFICIARIES 2023 CAMPAIGN Saving Mothers is a global nonprofit dedicated to eradicating preventable maternal deaths and birth-related complications among marginalized women. More broadly, they envision a world where every woman – regardless of ethnicity or socioeconomic status – has access to quality reproductive healthcare services, and receives proper medical attention for complications of pregnancy and childbirth. Tragically, maternal mortality is increasing in the United States. New York City has seen sharp racial disparities in maternal mortality rates. Black women are 9 times more likely to face pregnancy-related deaths compared to non-Hispanic white women. Building on their extensive experience in the developing world, Saving Mothers developed a program to serve minority women in NYC. Our campaign funded birthing kits, education and self-advocacy training. LEARN MORE PROBLEM ERADICATING PREVENTABLE MATERNAL The Problem Over 300,000 women die annually from preventable pregnancy-related causes. Despite global advances, the U.S. is witnessing rising maternal mortality rates Key Challenges Developing nations: Inadequate training, insufficient supplies, distance to healthcare, and cultural biases. In the United States: Lack of proper prenatal care and systemic racism affecting women of color. Spotlight: Maternal Mortality in New York NYC sees sharp racial disparities in maternal mortality rates. Black women are 9 times more likely to face pregnancy-related deaths compared to non-Hispanic white women. The question remains : Why in 2023? Solution INNOVATIVE APPROACHES The Solution Saving Mothers brings unique solutions informed by their global experience. Recognizing the role of Community Health Workers (CHWs) and the need to combat systemic biases, the initiatives offer: Training to identify and treat pregnancy complications. Hospital System Interventions A dual-tracked program for women of color and their CHWs. Training : For CHWs, emphasizing patient communication. Mom’s Kit: An essential kit for expecting mothers, facilitating health monitoring and provider communication. mPOWHER Project Wht can we do WHAT WE DID TOGETHER With the funds raised from hundreds of people who joined Mothers' Day Movement to shift gift-giving on Mother's Day, Saving Mothers was able expand their goal to eradicate to preventable maternal deaths due to simple complications, breakdown in communication, unsanitary conditions or systemic bias in healthcare. Together, We Raised $45,000

Kenya Connect, 2022 OUR WORK Since our journey began in 2011, Mothers' Day Mo vement h as ra ise d more than $1,000,000, creating ripples of change for women and their families across the globe. Together, with our donors, we have supported each of our beneficiary, fueling them to deliver transformative i mpact, that continues to improve the lives of countless women and their families, and up lifts their communities. Our work is not done yet. Our Story FUNDRAISING IMPACT BE OUR NEXT PARTNER Our mission remains unyielding and our work is not done. We're continuously on the lookout for nonprofit organizations that share our goal to uplift women, children and families worldwide. If your charity is interested in becoming a beneficiary, we've created a brief application process to determine eligibility. We look forward to meeting you. BENEFICIARY APPLICATION OUR CAMPAIGNS The mission and impact of our past campaigns, echo our dedication to empower mothers, their children and their communities. Our partner charities have delivered life-changing impact, and continue to dramatically improved the lives of women and their families in the areas of education, maternal health, clean water, personal safety and food security. 2012 2014 2016 2018 2020 2022 2024 2011 2013 2015 2017 2019 2021 2023 2025 2022 2021-2019 Family Promise Every year, 2.5 million children in the United States experience homelessness. The trauma of homelessness has far-reaching consequences: children who experience it are at increased risk of educational setbacks, developmental delays, health issues, emotional distress, and other challenges that can significantly affect their future success. Learn About the Campaign African Education Program Every week, more than 750 children, and women access impactful programs and resources at AEP’s flagship Learning & Leadership Center, in Kafue, Zambia. Participants take advantage of resources and multi-year training in the areas of education, health, entrepreneurship and leadership development, with life-changing results. Learn About the Campaign Saving Mothers Saving Mothers is a global nonprofit committed to ending preventable maternal deaths. In 2023, MDM supported Saving Mothers' work in New York City. Maternal mortality, notably in NYC, reveals stark racial disparities. The mPOWHER Project in NYC provides specialized training and vital tools like the mPOWHER Mom's Kit. Learn About the Campaign Kenya Connect In 2022, Covid-19 caused an alarming spike in teen pregnancies in rural Kenya, worsening poverty. Kenya Connect responded with a program promoting healthier youth relationships. Their efforts spanned after-school activities and parental sexual education, thus driving change throughout their community. Learn About the Campaign DigDeep 30% of Navajo families lack basic water amenities. DigDeep, provides clean running water to families across New Mexico, UT and AZ. Navajo communities face a 67x higher likelihood of water scarcity, DigDeep's Indigenous-led initiative provides water access and restores dignity while pioneering solutions like advanced septic systems, job creation, and the Water is Life Fund. Learn About the Campaign Circle of Health International (COHI) Puerto Rico was devastated by earthquakes and hurricanes, resulting in women and children facing immense health challenges. Circle of Health International (COHI) aligns itself with local, community-based organizations led and powered by women to help women. Learn About the Campaign Edesia Nutrition Amidst the global crisis of malnutrition affecting over 255 million children, Edesia emerged as a beacon of hope. Founded in 2009 by Navyn Salem, Edesia produces lifesaving nutritional products like Plumpy’Nut®, revolutionizing the treatment of child malnutrition. Since 2010, their efforts have reached over 8 million children across 50 countries. Learn About the Campaign We Care Solar Co-founder Dr. Laura Stachel went to Northern Nigeria in 2008 to study ways to lower maternal mortality in state hospitals. She witnessed deplorable conditions in state facilities including sporadic electricity that impaired maternity and surgical care. We Care Solar improves maternal health outcomes in regions without reliable electricity. Learn About the Campaign Nurse Family Partnership NFP addresses the challenges faced by new mothers living below the poverty line, who often grapple with extended issues like addiction, homelessness, or violence. Through the guidance of registered nurses, new mothers receive invaluable support from pregnancy until their child reaches two years of age, a critical time for laying the foundation of health and well-being. Learn About the Campaign Free the Slaves Free the Slaves works across global communities, liberating individuals from bondage and transforming societies where freedom can thrive. Their approach encompasses rescue and recovery, and also focuses on changing the underlying systems that allow slavery to persist. Together, we aimed to bring awareness, support, and change. Learn About the Campaign Clear Water ClearWater was founded in 2007 by American serviceman Captain Ben Sklaver after he served on active duty in Uganda. Ben believed in harnessing the reach of the American military to address humanitarian crises. Something so simple, clean water, means life to the people of Uganda and many parts of the world. Learn About the Campaign Fistula Foundation The Fistula Foundation delivers one-on-one training to surgeons handling increasingly complex cases of fistula. Working directly with local partners providing fistula treatment in Africa and Asia, Fistula Foundation supports surgeons, helping build critical skills that advance fistula treatment and increase the number of qualified surgeons who can provide postpartum repair. Learn About the Campaign Saving Mothers Saving Mothers trains birth attendants to use birth and hemorrhage kits at delivery to reduce the number of deaths during labor. Saving Mothers, led outreach trips to Guatemala, the Dominican Republic and Africa sending volunteers, physician’s assistants, nurses, medical students, residents, fellows, and attending physicians to treat patients. and provide training for local health care providers. Learn About the Campaign SHOFCO In Kibera, Nairobi's poorest area, Kennedy Odede founded SHOFCO to combat extreme poverty and high child mortality. Supported by the Mothers' Day Movement's inaugural campaign, which raised over $135,000, SHOFCO established the Kibera School for Girls, initiating broader community change. This effort illustrates the transformative impact of unified support in vulnerable communities. Learn About the Campaign Be Our Next Beneficiary Our mission remains unyielding and our work is not done. We're continuously on the lookout for nonprofits that share our goals to uplift women, children and families worldwide. If your organization is interested in becoming a beneficiary, we've created a brief application process to determine eligibility. We look forward to meeting you. BENEFICIARY APPLICATION 2018-2016 2015-2014 2011-2013

JOIN MOTHERS' DAY MOVEMENT OUR WORK The power of collective action creates positive change in the world. We work to support non-profit organizations that empower women and mothers around the globe. Our continuing projects focus on maternal health, education, safety, wellness and economic empowerment in different parts of the world. Empowering Education and Leadership At the forefront of societal transformation, we champion the power of knowledge and leadership. Through our campaigns, we have partnered with organizations like African Education Program to provide the advantages of business training and entrepreneurship and Shining Hope for Communities that builds paths for female leadership and Kenya Connect that fuels the dreams of students and teachers. Our collaborations showcase the spectrum of our commitment - from grassroots mobilizations to global educational programs. Strengthening Health and Well-being Health is the cornerstone of thriving communities. We partner with charities that cater to varying health needs of women and their families, and address atrocities like food insecurity. From the life-saving measures of Saving Mothers to the technological innovation of We Care Solar , and the nutritional interventions by Edeseia Nutrition , our partners emphasize diverse strategies to improve health and access to healthcare. Each collaboration underscores a facet of our vision, from surgical interventions, technological innovations, and parental support. Building Resilient Communities Sustainability and resilience form the backbone of thriving communities. We have supported work that fosters environmental, social and economic stability. In partnership with dynamic organizations like Clearwater Lifeline Fund, Free the Slaves, and Dig Deep , we have supported partners creating a world to bring communities closer to environmental, social, and economic stability. Through our collaborations we've committed to solutions that balance people's immediate needs with long-term sustainable solutions. 4 WAYS TO JOIN THE MOVEMENT Follow us on Social Sign Up for our Newsletter Become and Ambassador Donate today BECOME AN AMBASSADOR While the idea for Mothers’ Day Movement stems from a small group of women, it takes many people and lots of hard work to make it impactful. We invite you to join us in helping make Mother's Day meaningful for more families. MDM Ambassadors are motivated individuals, and caring supporters who help cultivate and expand the Movement. Ambassadors engage their friends, family, colleagues, customers, club members and neighbors to be part of Mothers’ Day Movement. Your role is critical to help expand awareness of mothers in need, and specifically support our yearly campaign. We welcome you to join us. Make a Difference I will share MDM's mission with friends & family I would like to volunteer with MDM I will host an event prior to Mother's Day All of the above. Welcome! SUBMIT APPLICATION

BACK TO PAST CAMPAIGNS BACK TO PAST BENEFICIARIES 2020 CAMPAIGN Circle of Health International (COHI) is an organization dedicated to supporting women and their communities during crises and disasters. Their focus lies in ensuring access to quality reproductive, maternal, and newborn care. By addressing these critical healthcare needs, they aim to provide essential support and services in challenging situations, highlighting the vital importance of specialized care for women and newborns in times of crisis. Our campaign focused on their critical work in Puerto Rico due to COVID and a series of natural disasters that devastated the island. LEARN MORE PROBLEM DEVASTATION IN PUERTO RICO The Problem Puerto Rico was devastated by earthquakes and hurricanes resulting in women and children facing immense health challenges. Circle of Health International (COHI) aligns itself with local, community-based organizations led and powered by women to help women. Solution ON THE GROUND ASSISTANCE The Solution COHI’s response to Puerto Rico’s natural disasters has been to work directly with local midwives, nurses, and physicians to provide medicine, care and supplies. COHI helps offset transportation and relocation costs for expectant mothers and families with newborns, and repairs local birth and maternity centers. COHI has served over 5,000 women and children and provided 50,000 pounds of essential medicines and supplies, but the dangers continue for vulnerable mothers and babies. What We Can Do WHAT WE DID TOGETHER With the funds raised from hundreds of people who joined Mothers' Day Movement to shift gift-giving on Mother's Day, COHI improved maternal outcomes for women and their babies during such a difficult time in Puerto Rico. Together, We Raised $35,000

BACK TO PAST CAMPAIGNS BACK TO PAST BENEFICIARIES 2021 CAMPAIGN In the heart of America, 30% of Navajo families lack essentials like sinks or toilets. DigDeep began its journey in Thoreau, NM, with one family's need and has since reached over 250 families across 9 towns in New Mexico. By 2018, their resolve had taken them to Navajo Mountain, UT, and Dilkon, AZ. The unsettling truth? Navajo communities are 67 times more likely to live without basic water facilities, a stark contrast to the treaties signed over 150 years ago. But DigDeep offers hope. As an Indigenous-led initiative , they are not just providing water; they're restoring dignity. Beyond off-grid Home Water Systems, they are forging pathways in advanced septic solutions, job creation, and community support through the Water is Life Fund. Our campaign raised over $130,000 and brought complete hot and cold running water systems to homes on the Navajo Nation. Running water changes a life forever. LEARN MORE PROBLEM THE URGENT CRISIS: AMERICA'S WATER GAP The Problem While most people in the United States take running water completely for granted, millions of our neighbors struggle to get enough clean water to survive. The Navajo Nation is hit particularly hard since more than 30% still don’t have a tap or toilet at home. The number of people without water access is also increasing in Delaware, Idaho, Kansas, New Hampshire, Nevada, South Dakota, and Puerto Rico. As the repercussions of COVID-19 continue to linger, the impact on families who do not have water is tragic. Solution IN 24 HOURS... The Solution Within just 24 hours, Dig Deep can equip a Navajo family in rural New Mexico, Arizona, or Utah with clean, hot and cold running water. We engage homeowners in the installation process, empowering them with the skills needed to maintain, repair, and upgrade their water system for life. What We Can Do WHAT WE DID TOGETHER With the funds raised from hundreds of people who joined Mothers' Day Movement to shift gift-giving on Mother's Day, DigDeep brought running water systems to more than 30 families in the Navajo Nation, changing their lives forever. Number of donors 1,200 $1,200 Together, We Raised $105,000

Support Mothers' Day Movement and Family Promise to prevent and end homelessness for families with children and help them achieve sustainable independence.​ BACK TO PAST CAMPAIGNS 2025 BENEFICIARY 2025 CAMPAIGN Family Promise is the nation’s foremost organization addressing the crisis of family homelessness. They take on the full range of issues that can lead to a housing crisis, offering programs and services that include homelessness prevention, emergency shelter, housing solutions, and stabilization. Last year, Family Promise served nearly 65,000 families, more than half of which were headed by single mothers. Working with Family Promise, these families are able to build essential skills, access critical resources, and achieve lasting independence — giving children renewed hope for the future and the promise of a stable home. LEARN MORE PROBLEM PREVENT & END HOMELESSNESS FOR FAMILIES The Problem Homelessness is a complex problem. Housing alone won’t solve family homelessness. It’s a crisis that requires an integrated approach that addresses all the issues that can lead to the loss of a home. Every year, 2.5 million children in this country experience homelessness. These children are at a much greater risk for academic failure and health crises. They are also more likely to experience homelessness in adulthood. WHAT THEY DO Family Promise prevents and ends homelessness for families with children and helps them achieve lasting independence through a community-based response. HOW THEY DO IT Family Promise delivers innovative solutions for family homelessness including prevention, shelter, housing, and stabilization services. Family Promise has served more than 1 million family members since its founding 37 years ago. WHY THEY DO IT There is a severe shortage of affordable housing in the United States, exacerbated by rising rents and stagnant wages. With little or no safety net, one unforeseen expense or emergency can lead to family homelessness. Family Promise envisions a nation where every family has a home, a livelihood, and the chance to build a better future. Wht can we do WHAT DID TOGETHER With support from hundreds of people who joined Mothers' Day Movement to shift gift-giving on Mother's Day, Family Promise was able to open doors for families with nowhere else to turn. Your donations covered security deposits for nearly 50 families to help them move into a home of their own and achieve sustainable independence. Together, We Raised $45,000 Honor your mother by aiding another. Donate this Mother's Day, and we'll send a card on your behalf. DONATE TODAY

BACK TO PAST CAMPAIGNS BACK TO PAST CAMPAIGNS 2018 CAMPAIGN Co-founder Dr. Laura Stachel went to Northern Nigeria in 2008 to study ways to lower maternal mortality in state hospitals. She witnessed deplorable conditions in state facilities including sporadic electricity that impaired maternity and surgical care. Without a reliable source of electricity, nighttime deliveries were attended in near darkness, cesarean sections were cancelled or conducted by flashlight, and critically ill patients waited hours or days for life-saving procedures. The outcomes were often tragic. Together with her husband Hal, a solar energy educator in California, they founded We Care Solar to improve maternal health outcomes in regions without reliable electricity. Hal designed an off-grid solar electric system, the We Care Solar Suitcase , to provide health facilities with highly efficient solar energy systems to power medical lighting, mobile communication and essential medical devices and can be used in a range of medical and humanitarian settings. . LEARN MORE PROBLEM USING INNOVATIVE SOLUTIONS FOR SAFER BIRTHS The Problem We Care Solar envisions a world where all women survive childbirth, obtain life-saving care without unnecessary delays, and give birth with dignity in well-lit health facilities. We Care Solar promotes safe motherhood and reduces maternal mortality in frontline health facilities by providing health workers with reliable lighting, mobile communication, and medical devices using solar electricity. The Solar Suitcase design is based on 10 years of field research. The V3 prototype was tested in Ghana and Uganda, and end user and installer feedback was incorporated into the final design. We Care Solar builds local capacity through Solar Suitcase installations, use, and maintenance with in-depth training for installers and government technicians to create effective, sustainable programs. On-site training of health workers is a necessary component of their program model. Using evidence-based best practices to implement and strengthen their programs, We Care Solar is reflective and continually improving approach helps them ensure effective use of resources to maximize their impact. Solution THE WE CARE SOLAR SUITCASE The Solution The We Care Solar Suitcase provides health facilities in areas without reliable electricity with highly efficient solar energy systems to power medical lighting, mobile communication and essential medical devices and can be used in a range of medical and humanitarian settings. Key Design Features Whole System Integration – The lighting, appliances, and power production components are delivered as one unit, designed for daily use. Safety – The LFP batteries can safely be stored inside health facilities; the low-voltage DC system avoids shock hazard and includes over-current protection. Low Maintenance – There are no fuses to replace and no regular battery maintenance is required. Battery replacement is estimated to occur every five years. Durability – Our high quality components are designed for longevity, even in harsh environments. What We Did WHAT WE DID TOGETHER With the funds raised from hundreds of people who joined the Mothers' Day Movement to shift gift-giving on Mother's Day, We Care Solar was instrumental in changing outcomes for mothers and newborns by making childbirth safer. Together, we helped light multiple maternal clinics with We Care Solar Suitcases and train healthcare workers on their installation, use, and maintenance. $69.71 Average Contribution 660 Number of Donations $77,000 Together, We Raised