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In 2017, the Mothers' Day Movement embraced a cause that resonates deeply with our ethos – supporting the Nurse-Family Partnership (NFP), an organization dedicated to transforming the lives of vulnerable first-time mothers and their babies in the United States. NFP addresses the challenges faced by mothers living below the poverty line, who often grapple with issues like addiction, homelessness, or violence, alongside the trials of new motherhood. Through the guidance of registered nurses, these mothers receive invaluable support from pregnancy until their child reaches two years of age, a critical time for laying the foundation of health and well-being.

NFP's impact is significant, leading to reductions in child abuse, neglect, and maternal arrests, as well as improvements in children's development. This program represents not just a compassionate gesture but a wise investment in the future of our communities. Our campaign for NFP aimed to extend their reach, supporting more families in need and amplifying their positive impact across communities.



“If communities are truly interested in making sound investments that will yield high public and private gains in both the long and short run, they would fare far better by investing in evidence-based, early child development initiatives like Nurse-Family Partnership than in professional sports stadiums or office towers.” 


- Rob Grunewald Associate Economist, Federal Reserve Bank of Minneapolis


*US Census Bureau, American Community Survey (2014), Retrieved July 2016 from Kids Count Data Center website,         



The Problem

Nurse-Family Partnership (NFP) helps transform the lives of vulnerable first-time moms and their babies by giving mothers valuable knowledge and support throughout pregnancy and until their babies reach two years of age. The first two years of life are when the seeds of change are fostered. Key health and development interventions during this window have been shown to have a dramatic impact on lifetime health and well-being. Through ongoing home visits from registered nurses, low-income, first-time moms receive the care and support they need to have a healthy pregnancy, provide responsible and competent care for their children, and become more economically self-sufficient.

There are currently 32,000 families enrolled across 42 US states, six tribal nations and the US Virgin Islands. NFP has 1,859 Nurse Home Visitors working to form a much-needed, trusted relationship with first-time moms—instilling confidence and empowering them to achieve a better life for their children, and themselves.

An evaluation conducted by economist Ted Miller, and published in the Journal of Prevention Science in 2015, found that every $1 invested in Nurse-Family Partnership can yield up to $5.70 in cost savings due to the positive impacts of the program, including fewer pre-term births, greater economic self-sufficiency, and less interaction with the criminal justice system.



The Solution

We worked with NFP to  increase reach to eligible families in need beyond the 2-3% NFP was currently at capacity to help. 

The cost of the NFP program varies depending on the location.

For example, for 1,000 days of NFP nurse services in South Carolina, the cost is estimated at $6,000 per family, compared to $9,600 per family in New York City.


But the cost seems negligible when you consider that a small investment in the lives of these families today reduces the future burden to the community. Just take a look at the staggering statistics. 

Nurse Family Partnership effects a: 

48% reduction in child abuse and neglect 

​​59% reduction in arrests among children at age 15

72% fewer convictions of mothers 

56% reduction in emergency room visits for accidents and poisonings 

67% reduction in behavioral and intellectual problems at child age six 

What We Did


With the funds raised from hundreds of people who joined the Mothers' Day Movement to shift gift-giving on Mother's Day, Nurse Family Partnership was able to  transform the lives of hundreds of vulnerable first-time moms and their babies by giving mothers valuable knowledge and support throughout pregnancy and until their babies reach two years of age.  


Number of Donations


Together, We Raised

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