From Flowers to Empower.
Shift Your Gift.
Change a Life this
Mother's Day.
Mothers' Day Movement (MDM) was founded by a small group of women who believe in making a difference for women and their families around the globe. Each year we support one nonprofit through a funding campaign. 100% of donations go to the chosen charity. Our goal is to shift the priorities of giving for Mother's Day.
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2026 Beneficiary:
Trickle Up
Over 700 million people live in extreme poverty in the world today, defined by the World Bank as those living on $2.15/day or less. Trickle Up’s mission is to partner with women in extreme poverty to build economic opportunity and drive inclusion. Trickle Up works with women and highly vulnerable populations to forge resilient pathways out of poverty through microenterprises and sustainable livelihoods. Trickle Up drives large-scale change by partnering with local organizations, global institutions, and local governments, helping them adopt and adapt evidence-based, proven programming.
Since 1979, Trickle Up has reached 2.3 million people through partnering with 465,000 women. Trickle Up has active projects in Colombia, Guatemala, Mexico, and India, and teams based in India, Mexico, and the U.S. Their goal is to reach 5 million people by 2030 by partnering with a total of 1 million women participants living in extreme poverty.
OUR STORY
Back in 2011, when we learned of the $14 billion spent in the United States on Mother's Day—on things like flowers and cards—we thought there should be a movement, a Mothers’ Day Movement (MDM). Today that number exceeds $35.7 billion. Join us to move the funds to mothers and their families who need it around the globe and right here at home.
Each year, MDM selects one 501c3 charity focused on the needs of women and children. Join the movement.
1 + Million
funds raised since 2011
100%
of your donation reaches our beneficiaries
15
successful campaigns to date
1
day to make an impact for mothers around the world
